EXAMPLES OF OUR WEBSITE DESIGN
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Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
Advertising.
Here are the top three reasons to advertise:
1. If you want to grow – you need to advertise.
Growth can be viewed in several ways. Some companies want to grow their footprint of sales. Some want to add locations. Some companies only want better clients who meet a specific profile to help them grow, while some companies want to squash their competitors. Whatever the reason – if you want to grow by driving-in new customer traffic- you will need to advertise.
2. If you want to avoid contracting – you need to advertise.
Some companies shut down their advertising efforts completely – especially in a recession – or when they think they are “busy enough”. The simple truth is that when you shut off advertising you will probably be okay for awhile, but eventually you will see sales slip due to competition or adverse economic events.
3. To Remind
Another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers. This also helps in the word of mouth marketing.
EXAMPLES OF OUR ADVERTISING MATERIALS
Advantages of Advertising
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Reduces Per-Unit Cost: The wide appeal of advertisements increases the demand for the product which benefits the organisation as it capitalises on the economies of scale.
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Helps In Brand Building: Advertisements work effectively in brand building. Brands who advertise are preferred over those which doesn’t.
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Helps In Launching New Product: Launching a new product is easy when it is backed by an advertisement.
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Boosts Up Existing Customers’ Confidence In The Brand:
Advertisements boosts up existing customers’ confidence in the brand as they get a feeling of pride when they see an advertisement of the product or the brand they use.
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Helps In Reducing Customer Turnover: Strategic advertisements for new offers and better service helps reduce customer turnover.
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Attracts New Customers: Attractive advertisements help the brand in gaining new customers and expanding the business.
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Educates The Customers: Advertisements inform the customers about different products existing in the market and also educates them in what they should look for in an apt product.