Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
