Advertising - Why do we need to do it?
Why do you drink so much coffee Nicole?
Because the moment I see the damn word coffee or even the slight thought of it, I NEED it.
The more visual and embedding you can be, the more people will think of your specific company.
This comes down to your professional branding and brand management too; Most people are visual learners. When you think of red and yellow, instant McDonalds. Green? BP. It's programmed yet they constantly advertise, even being so busy.
Why? Because generating those sales leads are incredibly important to not loose your company in and ever-growing forest of competitors. Keeping yourself "ever-green" and updated.
Just because your business is booming (lol, see what I did there?) does not mean it is not a good time to push it. Busy is good for you, it is good for your potential clients and current clients. Busy looks good.
It pushes you to be better.
It shows your business is successful (even if sometimes it doesn't feel like it)
It creates a trust between your future clients and yourself.
Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
Regardless if you choose to have an advertisement designed every day/week/month or the same one to re-publish once a week, Never stop advertising; because in those quiet months, you will be wishing you pushed yourself 3 months prior!