The terms marketing and sales are inescapable in business. In fact, many would argue that one or the other define what it means to do business.
However, while sales focuses on the method of persuading the target market to buy a product or service, marketing looks at the big picture to make sure the entire project – from design to delivery – is optimised to help sales.
It’s for this reason you need to make sure your sales initiatives and marketing plan see eye-to-eye to ensure a greater chance of success.
After identifying the target customer, We use that information to inform the aims and design of the product, the optimum price it should be sold at, where and how it should be delivered to the market, and how the market should be persuaded to buy it through promotion.
These elements are called the Four Ps of marketing:
When this combination of elements works to support each other, they become your marketing mix. A value-leading product, for example,
shouldn’t have a premium price tag that doesn’t
appeal to its target market.
The Internet has made reaching your customers much easier and cheaper than before — no matter where they are. Making the most of your online presence lets you get to know your customers better and strengthen your business.
Assess how you use social media planning, building engagement, email marketing and advertising online.
Building better brand experiences means modernises how you manage content. Streamline your content operations and make every piece of content work harder for your brand. Which means spending less time managing content and more time using content to build memorable digital experiences that convert customers.
Content is the foundation of your brand. How you structure that content affects how you deliver it to customers. Luckily, we can nail your target market, your brand appearance and keep it easy for you!
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Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.
Clients will value a business more if they present themselves as willing to listen and willing to contribute information of daily relevance. We can tick those boxes to check that you are visible in your highly targeted markets and that you harness the power of these social connections.
Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing is a vital component in many industries, especially for creating those important customer-firm relationships. Learn to use it well and it will definitely bump up your company’s success.
Pay-per-click is an internet marketing model where you pay a fee each time one of your ads gets clicked on. Instead of getting organic visits to your website, you’re paying for visitors.
Many search engines, particularly Google, offer pay-per-click advertising options.
Google Ads uses a system where you bid for ad placement. Whenever someone searches for any of the keywords relating to your product or service, your ad can appear in the sponsored links at the top (or bottom) of the Search Engine Results Page (SERP).