EXAMPLES OF OUR WEBSITE DESIGN
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Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
Let's be clear – If you want to be successful, you need to advertise! Of course, the difficulty comes in deciding how to advertise and how much to advertise, but I’ll get to that later.
Why Advertise?
No matter what kind of business you are in, you should be advertising in some way to reach out to prospective customers. Advertising serves to pull new customers in while keeping you top-of-mind with current customers.Some prospective customers may want/need your product/service but are not aware it exists or that it’s available through you. Some prospects would buy from you if they knew what you had to offer and how “remarkably” you deliver their buying experience. But, if you are not advertising, then you are missing out on doing business with these people.
There are numerous advertising mediums to choose from, and each will yield different results from different audiences. Often, you get a better result by using a combination of mediums. Also, keep in mind, advertising doesn’t only refer to placing an ad, radio or tv spot, or web marketing. Advertising, from our perspective, means any external program or communication that works to generate business.
The most important part of capturing product photos is the work that happens AFTER they’re shot. Post-processing can both make up for effects you couldn’t create during the shoot and enhance the beautiful feature you did capture. It’s essentially the icing on the cake.
Even the most talented photographers apply edits to their shots. Let’s talk about what is photo editing and how you can use it to perfect your ecommerce images.
Photo-editing techniques include:
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Noise reduction: smoothing the picture out, typically accomplished by reducing the pixel size
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White balance: the color of the light in the image
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Contrast: higher contrast makes an image more punchy, while lower contrast makes it flatter in color
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Exposure: the brightness of the photo
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Lens correction: addresses any issues with the camera lens
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Color adjustments: change the color of an item or element in the photo
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Resizing and cropping: adjust the dimensions of the image
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Background removal: delete the background from the image, isolating the subject (this is often used for white background product photography)
EXAMPLES OF OUR RESTORATIONS
We offer discounted photo editing with all Canvas or Photo Prints!